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Client: Inbru|Project: After developing the graphic identity for this category-changing startup, we created packaging for retail and commercial product lines designed to accommodate an ever-increasing variety of flavors (currently at fourteen).
Client: Venture Stores|Project: This is one of over twenty-five private-label brands developed for a regional mass retailer. Stone Mesa was the flagship private label and included dozens of products for which we developed packaging in men’s wear, women’s wear, children’s wear, shoes, jewelry, and men’s and women’s accessories.
Client: Anheuser-Busch InBev|Project: This product and packaging was developed for a regional, on-premise account. Served primarily on tap, the packaging’s role was largely promotional.
Client: Brown Forman|Project: The packaging for this series of genuinely American Kentucky bourbons was developed for testing in the European market.
Client: St. Louis Music Company|Project: To appeal to aspiring young rock stars, we developed
this beginner-guitar packaging that emulated the look of road-worn touring cases. The starter kit included the first-ever Crate Electra Series Electric Guitar, amplifier, picks, headphones, and other accessories. The initial program was so successful that a starter bass guitar kit was subsequently added.
Client: Spectrum Industries|Project: This existing brand was updated and applied to packaging on a full line of lawn and garden products.
Client: Sara Lee|Project: This brand extension and packaging was developed for our client’s entry into the sandwich bread segment of the baked-goods category.
Client: Quiznos|Project: Based on our client’s desire to test branded snacks in-store in several markets, we developed a line (seven varieties) of snack packaging.
Client: Pearl Izumi|Project: To leverage the reputation of a premier manufacturer of cycling apparel into a brand for other outdoor activities, we created a cohesive identity and packaging system that communicated the quality and versatility of these technologically advanced products. The consistent look better established the brand’s in-store presence and clearly communicated the apparel’s layering system through special color-coding.
Client: Borders Books and Music|Project: To revitalize lagging sales, we retooled the graphic identity and packaging for an existing line of reading-related accessories. Packaging was developed for individual lamps, spare bulbs, transformers and combo packs.
Client: Cracker Barrel|Project: In addition to updating packaging on over 100 products for this national retailer, we implemented a system that ensured visual consistency across a wide variety of manufacturers using many different production processes.
Client: Venture Stores|Project: We created the brand identity and applied it to packaging for a wide assortment of outdoor recreational products.
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